Function description

Develop marketing and communications strategies to identify our target audience to enable them to express their desire to take action to support nature & the environment.

Our volunteers need the following skills to develop this vital area of our work:

• Develop a marketing strategy to ensure that we best utilise all the opportunities in the market;

• Devise methods to convey a “competitive” message to our audience(s);

• Positioning ourselves in the market place to ensure that we are presented in the optimum way to our actual & potential supporters;

• Conduct the marketing aspects of a SWOT analysis;

• Support building and maintaining relationships with the municipality, community and local press;

• Establish key performance indicators, monitor performance against them & implement the improvements identified.

Apart from marketing skills, we also need our volunteers to show commitment, passion & the determination to make a difference.