About Unox Nieuwjaarsduik

Every year on January 1, more than 50,000 people worldwide participate in the New Year's Dive, including 10,000 enthusiastic divers from the beach in Scheveningen. The Unox New Year's Dive in Scheveningen includes entertainment, which prepares the participants to brave the North Sea warmed up at 12:00. After the refreshing dip in the sea, the participants are of course rewarded with a warm cup of Unox (vegetarian) pea soup.

At Unox we also donate 1 can of soup per participant in the Unox New Year's Dive in Scheveningen to the food bank.