Social Media Coordinator - Veganism

Your role within Advocates Who Thrive (AWT) focuses on creating meaningful and authentic content on Instagram that helps our audience progress in their advocacy journey for veganism.

Tasks:

• Generate Instagram Reels, Stories and Posts around the topic of veganism that provide our audience ( = (future) advocates) with a deeper understanding, practical tips on how to advocate for this cause, training & development opportunities, impact stories, and more.
• Manage interactions with our Instagram audience that result from such content.
• Integrate the AWT brand identity into your content.
• Balance and prioritize different content types and formats, accounting for current affairs, an overall empowering effect of our content on our audience, collaborating with other accounts, etc.
• Manage your part of the content calendar while aligning with colleagues.
• Keep track of the success rate of your content, and change tactics as needed in order to improve.
• Contribute ideas for improving our strategy and seek growth opportunities.

Qualifications:

• Proven experience in social media management, preferably in Instagram.
• An understanding of social media trends and best practices.
• Creative mindset with the ability to design visually appealing content.
• Familiarity with the concept of brand identity and its integration into social media.
• Committed to (advocating for) veganism and having knowledge of current developments and (social media) initiatives that are taking place in connection with advocating for this cause.

Even though the role is remote, we're looking for someone who is based in the area of Den Haag, or who otherwise is able and willing to travel to attend our cosy team meetings that take place on a monthly basis (each 2nd Saturday of the month).

Note: The above structure outlines a departure point for your role as a social media coordinator. Adjustments can be made based on specific preferences or additional details you may provide.